Below you will find information about the MEDS Academy Webinars on sustainable mamagement

There were 5 live sessions scheduled involving all participants from partner countries in the project. They were conducted in English from March to July 2024 and focused on the following topics:

ICT in DMO: The Role of Innovative Tools and Data Analytics in Sustainable Tourism Planning – the Tourism 4.0 Experience

Speaker Urška Starc Peceny

Urška is chief innovation officer and Tourism 4.0 Lead at Arctur, a tourism expert specialised in strategic planning and a member of various expert groups at EU level (such as the Together for EU tourism expert group, Crisis Management and Governance in Tourism expert group and Smart Tourism Destinations expert group).

She is a project leader with extensive experience in the development of innovations and their implementation in tourism.

Marketing and promotion of SMART Destinations

Speakers Teet and Kati Torim

Kati and Teet Torim are keen AI-marketing lecturers and practitioners. They are a couple, business partners, who are both authors and marketing mentors with a focus on simplifying digital marketing. With extensive experience in entrepreneurship and teaching at universities, their expertise spans from customer psychology to the latest trends in AI.
Their approach integrates a deep understanding of marketing from psychological and technological perspectives.

SMART destination management

Speakers: Emma Taveri, Fabio Sacco and Andrea Gelsomino

Emma Taveri
Owner and Founder of Destination Makers, a boutique consultancy company focused on territorial marketing and innovative social impact marketing campaigns.
Read more
Fabio Sacco
Destination Manager for Val di Sole Tourism Board. His career path covered the areas of
marketing, travel management and tourism management.
Read more
Andrea Gelsomino
Owner and Co-founder of The Outdoor Project, an initiative focused on the design of
outdoor tourism products.
Read more

Digital interpretation of cultural heritage

Speaker Matevž Straus

Matevž Straus is an expert in heritage innovation and cultural conservation, with a background rooted in his hometown of Idrija, a UNESCO World Heritage Site. He combines heritage preservation with modern innovation in his role as the Heritage+ Lead at Arctur, where he has led numerous 3D digitization projects and contributed to international collaborations on cultural heritage. As the founder of Idrija 2020, a non-profit dedicated to heritage innovation, he is committed to engaging the youth in sustainable development and cultural projects.