We live in an internet era where travellers use online platforms to get recommendations of places to go, where to stay, and things to do.
Holiday photos are splashed all over Facebook and Instagram after exciting getaways. And other internet users follow closely to get inspiration for where to travel to next.
The influence of social media on travel and tourism is undeniable.
But how can Destination Marketing Organizations (DMOs) use this powerful tool to their advantage? How can marketers better understand the social channels and properly strategize for successful brand promotion?
