Smart technology helps tourism destinations improve the management efficiency of tourism resources, promote the maximum utilization and sustainable development of tourism resources, and improve permanent residents’ and tourists’ quality of life. This is the reason why an increasing number of visitor attractions have adopted intelligent technologies (such as artificial intelligence (AI), cloud computing, and Internet of Things (IoT)) to enrich the tourism experience. For example, virtual reality (VR) technology provides tourists with a physically, spiritually, and emotionally integrated tourism experience. Are you curious about how companies can improve their competitiveness through technology? Find out an interesting research here.

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