Digital competencies are increasingly indispensable in smart destination management, as they empower destinations to thrive in today’s digitally driven landscape. With the rapid advancement of technology, integrating digital competencies allows destinations to enhance visitor experiences, optimize operational efficiency, and stay competitive in the global tourism market. By harnessing digital tools and strategies, destinations can streamline communication, gather valuable data insights, personalize offerings, and adapt swiftly to changing trends and visitor preferences. Ultimately, mastering digital competencies enables smart destination management to create more sustainable, resilient, and engaging experiences for both visitors and residents alike.

 Information and data literacy (DIGICOMP COMPETENCE N.1)

Learn how to: articulate information needs, to locate and retrieve digital data, information and content; judge the relevance of the source and its content; store, manage, and organise digital data, information and content

Communication and Collaboration (DIGICOMP COMPETENCE N.2)

Learn how to: interact, communicate and collaborate through digital technologies while being aware of cultural and generational diversity; participate in society through public and private digital services and participatory citizenship; manage one’s digital presence, identity and reputation

 Digital content creation (DIGICOMP COMPETENCE N.3)

Learn how to: create and edit digital content; improve and integrate information and content into an existing body of knowledge while understanding how copyright and licences are to be applied; know how to give understandable instructions for a computer system


Learn how to: protect devices, content, personal data and privacy in digital environments; protect physical and psychological health; be aware of digital technologies for social well-being and social inclusion; and be aware of the environmental impact of digital technologies and their use

 Problem-solving (DIGICOMP COMPETENCE N.5)

Learn how to: identify needs and problems, resolve conceptual problems and problem situations in digital environments use digital tools to innovate processes and products; and keep up-to-date with the digital evolution