Welcome to the future of travel and tourism – Smart Destinations Marketing! In a rapidly evolving world, the tourism industry is embracing innovative strategies to create destinations that are not only attractive but also intelligent and sustainable. Smart Destinations Marketing goes beyond conventional approaches, incorporating cutting-edge technologies and data-driven insights to enhance the overall visitor experience. Join us on a journey where creativity meets intelligence, shaping destinations that are forward-thinking, eco-friendly, and tailored to the needs of modern travellers. In this era of Smart Destinations Marketing, we invite you to explore the intersection of technology, sustainability, and exceptional destination experiences. Let’s pave the way for the future of travel together!


Deepening StudyA Toolkit for Tourism Destinations30 MIN
VideoSmart tourism between cultural metaverses and playable cities46 min
VideoWhat is the future of travel?12 min
VideoValues-based innovative marketing for less-known cultural tourism destinations30 min
WebinarSmart Tourism visions and ambitions: emerging strategies and governance models1 hour 19 min
Deepening StudyStudy on Mastering data for tourism by EU destinations
ArticleWhat is Destination Marketing | Benefits, Strategies & Examples
VideoTourism marketing: Future of the tourism marketingTourism marketing plays a crucial role in promoting destinations and attracting visitors through strategic promotional campaigns, captivating storytelling, and targeted advertising efforts.6.08 min
ArticleInformation communication technology vital marketing tool
Graubünden Best-of: Spontan in die Bündner Berge? Nichts einfacher als das.Innovative example of destination marketing
ArticleHow to Use Social Media for Destination Marketing
VideoWhat is Tourism?4.20 min
VideoWhat is Tourism Destination management?4.51 min
VideoWhat is Tourism Marketing?5.54 min
MaterialsEuropean Tourism Statistics
VideoThe Future of Tourism: what is next?11.21 min
VideoA plan is not a strategy?Harvard Business Review explains the difference between a plan and a strategy9.31 min