Welcome to the future of travel and tourism – Smart Destinations Marketing! In a rapidly evolving world, the tourism industry is embracing innovative strategies to create destinations that are not only attractive but also intelligent and sustainable. Smart Destinations Marketing goes beyond conventional approaches, incorporating cutting-edge technologies and data-driven insights to enhance the overall visitor experience. Join us on a journey where creativity meets intelligence, shaping destinations that are forward-thinking, eco-friendly, and tailored to the needs of modern travellers. In this era of Smart Destinations Marketing, we invite you to explore the intersection of technology, sustainability, and exceptional destination experiences. Let’s pave the way for the future of travel together!
BEST PRACTICES
| TYPE | NAME | SPECIFIC OBJECTIVES | DURATION |
| Deepening Study | A Toolkit for Tourism Destinations | 30 MIN | |
| Video | Smart tourism between cultural metaverses and playable cities | 46 min | |
| Video | What is the future of travel? | 12 min | |
| Video | Values-based innovative marketing for less-known cultural tourism destinations | 30 min | |
| Webinar | Smart Tourism visions and ambitions: emerging strategies and governance models | 1 hour 19 min | |
| Deepening Study | Study on Mastering data for tourism by EU destinations | ||
| Article | What is Destination Marketing | Benefits, Strategies & Examples | ||
| Video | Tourism marketing: Future of the tourism marketing | Tourism marketing plays a crucial role in promoting destinations and attracting visitors through strategic promotional campaigns, captivating storytelling, and targeted advertising efforts. | 6.08 min |
| Article | Information communication technology vital marketing tool | ||
| Video | Graubünden Best-of: Spontan in die Bündner Berge? Nichts einfacher als das. | Innovative example of destination marketing | |
| Article | How to Use Social Media for Destination Marketing | ||
| Video | What is Tourism? | 4.20 min | |
| Video | What is Tourism Destination management? | 4.51 min | |
| Video | What is Tourism Marketing? | 5.54 min | |
| Materials | European Tourism Statistics | ||
| Video | The Future of Tourism: what is next? | 11.21 min | |
| Video | A plan is not a strategy? | Harvard Business Review explains the difference between a plan and a strategy | 9.31 min |
| Article | What is Destination Marketing | Benefits, Strategies & Examples | 46 min | |
| Video | Tourism marketing: Future of the tourism marketing | Tourism marketing plays a crucial role in promoting destinations and attracting visitors through strategic promotional campaigns, captivating storytelling, and targeted advertising efforts. | 6.08 |
| Article | Information communication technology-a vital marketing tool | ||
| Article | How to Use Social Media for Destination Marketing | ||
| Guideline | Destination Storytelling | The guide introduces the tole of stories in promoting regenerative tourism experiences. | |
| Webinar | AI & Big Data Empowering DMOs | The webinar uncovers the profound influence of Artificial Intelligence (AI) and Big Data on the landscape of destination marketing and management. It dives into the realm of tailored marketing approaches, utilising predictive analytics to decipher evolving tourism trends. | |
| Article | Defining a destination marketing strategy: 16 questions for a strong start | A quick guide of essential questions you need to ask both when defining your territorial promotion campaigns as well as to facilitate your strategic planning. | |
| Article | Visit Malta launches Marija, the world’s first Virtual Citizen | This is a useful case study to develop the tourism product by combining art and AI. The virtual guide, available via app, will help tourists by giving information regarding the island’s history and culture. | |
| Video | Tourist attractions come alive with AI and recommend visiting Denmark | Visit Denmark has used artificial intelligence to bring the paintings in the National Gallery to life in an innovative marketing campaign. Tourist attractions come alive with artificial intelligence and recommend visiting Denmark. The project aims to limit tourist pressure on the National Museum by inviting visitors to also see the natural heritage and enjoy the culinary specialties. | 1.13 |
| Deepening Study | Application of Machine Learning Techniques to Predict Visitors to the Tourist Attractions of the Moche Route in Peru | Prom Peru used machine learning (part of AI) to predict the number of visitors in the Moche Route tourist attraction. This is an example of how artificial intelligence has been used to effectively manage tourism and also to achieve the digital transformation to promote the Moche Route and, thus, reactivate tourism and the economy in the north of Peru. | |
| Deepening Study | Deloitte Insights – Smart Tourism | In the era of mass traveling and digital innovation, traditional tourism has undergone a significant transformation, giving rise to the concept of smart tourism. Enabled by cutting-edge technologies such as artificial intelligence (AI), the Internet of Things (IoT), and data analytics, prioritising sustainability and accessibility and building upon destinations’ cultural heritage, smart tourism has revolutionised the way we explore, experience, and engage with destinations. | |
| Publication | Destination marketing: The use of technology since the millennium | This editorial presents an overview of studies contained in this special issue. Recognising that destination management and marketing remains a key field of academic study and as an issue of importance to the tourism industry. | |
| Guide | Destination marketing and management: Theories and applications | Most tourism activities take place at a destination, and the destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. |